THE NATIVE SUGAR

Founded by Aravind Menon and S Sharon, The Native Sugar is a home-grown healthy sugar brand focused on providing a pure and unadulterated natural sugar option to customers. The brand was created to fill a notable gap in the Indian market: the absence of a reliable, healthy, and all-natural sugar brand grown right here in India. The founders also saw the need to combat the frequent adulteration found in many natural sweeteners in India. Additionally, they wanted to be a step ahead of not only being a healthy choice, but also be a clean label brand, ensuring customers get a product that is not only natural but also completely transparent and free from any hidden additives.

MISSION

To act as a global launchpad for healthy natural sugar products and to bring attention to a global consumer base that is health conscious about what they consume. By working together and building trust, we build up access to wider markets through our partners and promote a vibrant ecosystem for sustainable and healthy food trade.

VISION

We envision a world where consumers prioritise their well-being and actively seek out product offerings that are both healthy and sustainable. Our goal is to empower people to be more than just buyers; we want them to be vigilant consumers who question, understand, and support only the good quality and sustainable options available in the market. By doing this, they can influence and drive a powerful movement towards a healthier and more conscious global market.